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I’m a first generation college graduate with a background in journalism and strategic communications. My experience spans consumer research, digital analytics, content creation, brand strategy and customer experience, from studying how people make purchase decisinos to creating the messages and experiences that help brands connect with them.
At Simply Good Foods, I built dashboards and translated consumer research into presentations. At Badger Talks, I created digital content and maintained the channels that connected university programming with Wisconsin communities. At J. McLaughlin, I work directly with customers through personalized service, clienteling and product knowledge.
Across each experience, I am most interested in the same question: what matters to people, and how can that understanding lead to better communication, content and decisions?
See something that catches your eye? Click "Explore the Project" below to get the story behind the work.
Internship · Digital analytics & strategy
Consumer insights & brand planning
Built dashboards, checked data quality, and translated consumer research into presentations that supported brand and category planning.
BadgerInternship · Marketing
Content & community
Created targeted emails and social content, updated WordPress pages, and organized media contacts to support university outreach across Wisconsin.
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Connecting category research and brand context to a team-developed campaign proposal, that won best campaign in class.
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A research poster and infographic exploring subscription plans, markets and listening behavior in a synthetic dataset.
Best pitch in classLed the pitch for a student housing platform, translating team research and app mockups into a presentation that won best pitch in class.
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An issue brief on who gets believed.Examined how peptide claims gain credibility online, turning audience research, media analysis, and communication theory into recommendations for clearer health messaging.
Comparing how two footwear brands communicate sustainability, positioning and audience appeal.
Interviewed three UW Madison sources about NIH funding changes, developed two stories, and designed an editorial page in Photoshop.
Sales Associate
I specialize in personalized styling, clienteling, and relationship-driven sales, with a track record of securing multiple transactions exceeding $1,000.
Undergraduate Board Representative
Explore the events & my role ↗Digital Analytics & Strategy Insights Intern
See the insights project ↗