Badger Talks / Marketing internship
Digital content
& community outreach
I created targeted HubSpot emails and social content, updated WordPress pages and organized local media contacts for Badger Talks. My work helped the team communicate UW Madison programming to communities across Wisconsin.
My role
Marketing Intern · UW Madison
May 2024 to May 2025
Tools & channels
HubSpot · WordPress
Email · Social media · Media lists · Excel
My contribution
Content creation, digital updates,
audience outreach, and event support
The purpose
Making university expertise accessible
Badger Talks connects UW Madison experts with communities across Wisconsin. Its programs put the Wisconsin Idea into practice by making university knowledge accessible through talks, digital programming, and community events.
My responsibility was to support that mission through marketing: help people discover the programming, understand what it offers, and find the details they need to take part.
As a first generation student and the daughter of immigrants, I cared about helping education reach people beyond a campus audience.
What I worked on
The work behind each channel
My responsibilities combined content creation with the ongoing work of keeping pages current, organizing contacts and reviewing audience response.
01 / HubSpot
Email & CRM
Why it matters: an invitation needs to reach a relevant audience and make the next step easy to understand.
- Created targeted emails for Badger Talks audiences in HubSpot.
- Shaped the message around its purpose and call to action.
- Used engagement measures such as click through rates to consider how audiences responded.
02 / WordPress
Website updates
Why it matters: interest can turn into participation only when people can find clear, accurate program information.
- Helped design banners for the Badger Talks website.
- Updated page content with the latest Badger Talks Presents programming.
- Edited expandable sections and page details in WordPress to keep information organized.
03 / Digital content
Social content
Why it matters: content introduces people to programming before they ever attend an event.
- Created social posts to support Badger Talks promotion.
- Designed a marketing flyer with a QR code that gave viewers a direct next step.
- Reviewed social analytics and contributed to promotion around formats including Quick Picks, podcasts, and Badger Talks Presents.
04 / Local outreach
Local media outreach
Why it matters: a useful contact list helps a team direct outreach to the places and audiences a program serves.
- Sorted newspaper email contacts by county.
- Organized media information to support geographically relevant outreach.
- Supported the team’s broader communications work with clearer, more usable contact lists.
The process
Move from a program update
to a clear invitation.
Start with the audience.
Consider who the message is for, what they need to know, and what the communication should help them do.
Build for the channel.
Turn program information into an email, a social post, a website update, or a promotional design with a clear next step.
Maintain and review.
Keep web information current, organize outreach contacts, and look at engagement to understand how content is being received.
Beyond the screen
The people behind
the promotion.
Badgers on Tap brings university expertise into local breweries and bars. These gatherings gave a community setting to the programming I helped promote.
Working alongside the Badger Talks team connected my day to day content work to a larger purpose: helping people encounter ideas, experts, and conversations outside the classroom.
What this work demonstrates
Content, coordination & follow through
I contributed the everyday marketing work that helps an established program stay visible, current, and connected to its audiences.
Write for action.
Build targeted messages around a purpose, an audience, and a clear next step.
Manage digital content.
Work inside HubSpot and WordPress to support email campaigns and maintain program information.
Support a team.
Bring creative work, organized contacts, and attention to detail to a shared outreach mission.